Just over three years ago Persia Grai dropped his single ‘Juice’ on Soundcloud and Spotify to go viral over night. We’re pretty confident, if TikTok or Triller would have had today’s standing at the time, the rapper would have skyrocketed to fame.
The changes in the music industry are ever so strong. After streaming platforms such a Spotify turned the creative scene upside down by breaking with the art of the album, giving artists more (financial) reasons to look at releasing singles, adapting to new trends every week and basically making consumer focussed content rather than independent music, the latest developments on the digital universe have brought more changes, but also more opportunities with them.
Songs like Persia Grai’s ‘Juice’, that reached over 100.000 plays within the first month, have even more chances to go viral these days. Platforms like TikTok and Triller are highly beneficial for artists with catchy hooks and choruses, with the short sequences and choreographies of the users going viral within hours, spreading the music all over the internet.
Especially hiphop and rap have highly benefitted from the new spaces and their proven effect on the billboard charts.
The billboard charts, which definitely are also in range for Michael Greene aka Persia Grai.
His fine craft separates him from the pack and makes him a complete artist who is always ready to deliver – live or in the studio doesn’t matter.
He’s proven himself opening for Detroit heroes like Big Sean or Travis Porter, gathering festival crowds and a loyal following.
The artist with black and Puerto Rican descents has another trick up his sleeve of skills – he is bilingual and has shown off how casual he can switch languages on tracks before.
In 2020, latin artists and influences have appeared more popular than ever in the mainstream of rap and hiphop.
A fact that speaks for Greene, who’s reportedly working on multiple projects, both Latin as well as English.
With credited inspirations being Lil Wayne to Carlos Santana and Aerosmith, the young artist can throw much more into the mix than just the skills he learned from local legends like Eminem.
With the end of the year approaching, we are hoping for Persia Grai to bring some heat into the colder days, making the wait for his comeback all worth it.