In the 21st century, the sweeping trend of virtualization has led many companies to release their own apps to the App Store and the Google Play Store. And, each application usually comes with their own loyalty program. These loyalty programs help customers to track purchase history, and to reward loyalty customers who frequently utilize a service or restaurant. This includes many iconic companies such as Delta, Amazon, and McDonald’s. But since there are so many applications all available at our fingertips, how do these applications compare against each other?
In the restaurant sector, major fast food chains like Chick-fil-A, Wingstop, and Starbucks all lead the App Store, all with ratings of 4.86 stars and above. On the Google Play Store, the top 3 applications completely change, with Domino’s, Dunkin’ Donuts, and Arby’s leading the fray, even though the applications and experience offered are all the same. This highlights just one major change in consumer preferences between the two application marketplaces.
Another trend can be seen in the shopping sector. Within the top 5 applications for the App Store, Etsy, Lululemon, Nike, Target, and Amazon Shopping all have near-perfect rankings of above 4.8 stars. However, only Etsy remains in the top 5 applications downloaded on the Google Play store, with a rating of 4.8 stars. Furthermore, Etsy’s ranking falls behind Sam’s Club, making it the 2nd most downloaded.
Conversely, travel applications seem to be where the App Store and the Google Play Store have the most in common. Major brands like Fly Delta, Southwest Airlines, United Airlines, and Expedia can be seen in the top 10 most downloaded applications for both the App Store and the Google Play Store. Even the ratings between the applications on both stores are similar, with only a 0.1 star variation between the marketplaces. Although this sector is very similar, there are still some apps seen on only one of the marketplaces’ top 10 lists. Apps like Lyft, IHG, and Uber all fit this criterion, which shows that there still is significant differentiation in consumer preferences.
Ultimately, the differences between the 2 marketplaces show that each and every consumer is undeniably going to have specific preferences. With all the loyalty programs and their rewards, it can feel almost impossible to keep up with everything. Fortunately, platforms like Rewards That Matter allows you to customize the news and rewards to help you keep up with all your loyalty programs.
