In the fast-evolving world of esports and influencer marketing, events can make or break reputations. HYPR, an Australian and New Zealand-based media and talent agency, is rapidly making a name for itself in the United States, not only for its expertise in influencer and talent management but also for its ability to host some of the most talked-about parties in the gaming world. Having already made waves with high-profile events in both esports and social media, HYPR’s entry into the US market marks a significant shift in how influencer-driven events are organized and executed.
David Dobrik’s Birthday Party: Setting the Standard for Influencer Events
HYPR is no stranger to orchestrating influencer-focused events that capture both headlines and social media feeds. One of their most notable successes was David Dobrik’s recent birthday party, an event that cemented HYPR’s status as a go-to agency for pulling off large-scale, high-impact influencer gatherings.
The event, held in partnership with Kirgo, the world’s fastest-growing online casino, was a blend of entertainment, influencer culture, and brand marketing. It wasn’t just a party—it was a strategic play to blend the worlds of iGaming and social media influencers in a way that captivated audiences both in person and online. With major influencers in attendance and content shared across millions of social media accounts, HYPR’s ability to create an experience that both entertains and promotes is now a key part of its value proposition in the US market.
The FaZe Clan Party: An Event Too Big for LA
HYPR’s reputation for hosting unforgettable events only grew stronger with its sponsorship of FaZe Clan’s latest party in Los Angeles. FaZe Clan, one of the biggest names in esports, is known for its influential reach, and their partnership with HYPR delivered an event that exceeded even the highest expectations.
The party became so popular that it was shut down early—not for lack of planning but because the streets of LA were flooded with partygoers who couldn’t get in. The sheer volume of attendees speaks to HYPR’s ability to generate buzz and excitement around its events, creating an environment where gaming, social media, and entertainment collide. This isn’t just a story about overcrowding; it’s a testament to HYPR’s understanding of how to capture the attention of both influencers and their audiences in ways that create maximum impact.
From Esports to Influencer Marketing: A Winning Formula
HYPR’s expertise doesn’t come out of thin air. Before the agency shifted into the influencer marketing space, its founders ran the Chiefs Esports Club, Australia’s number one esports team. This foundation in competitive gaming has given HYPR a unique perspective on what makes esports and gaming culture so appealing, allowing them to curate events that appeal to this rapidly growing audience.
Their history in esports has also allowed them to build meaningful relationships with some of the biggest brands in gaming and iGaming. Working with companies like Kirgo and brands such as Red Bull, L’Oréal Paris, and Westfield, HYPR has consistently proven its ability to connect influencers with brands in ways that create authentic, engaging content. This expertise is now translating into their US expansion, where they aim to merge their knowledge of influencer culture with the high-stakes world of American entertainment.
The Art of the Influencer Party: HYPR’s Secret Sauce
So what sets HYPR’s events apart from the rest? It’s their ability to seamlessly blend influencer marketing with entertainment, turning each gathering into a strategic opportunity for both brands and content creators. Their focus on gaming and iGaming allows them to cater to niche markets that are growing rapidly, while their influencer-driven approach ensures that their events attract attention far beyond the immediate gaming community.
This blend of strategy and execution has been a driving force behind HYPR’s success. With each event, they create an environment where influencers not only socialize but also create valuable content that drives engagement across social media platforms. By sponsoring or organizing these types of events, HYPR gives brands access to influencer networks and fan bases that would be difficult to reach through traditional marketing methods.
Looking Ahead: HYPR’s Vision for the US
With their successful expansion into the US, HYPR is poised to continue pushing the boundaries of what influencer marketing and event planning can accomplish. Their recent launch of a new website, createdbyHYPR.com, marks a new chapter for the agency, one where they intend to leverage their experience in hosting large-scale events to connect even more brands with influencers in unique, high-impact ways.
Nick Bobir, one of HYPR’s co-founders, highlights the importance of their expansion into Los Angeles. “There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
HYPR’s move into the US isn’t just about bringing influencers together—it’s about redefining how brands and content creators engage with their audiences. Their proven ability to orchestrate unforgettable events, combined with their deep knowledge of gaming and influencer culture, positions them as a major player in the US market.
With a track record that includes some of the most talked-about events in esports and influencer marketing, HYPR’s US invasion is well underway. From David Dobrik’s birthday party to the FaZe Clan event that stopped LA traffic, HYPR is setting a new standard for how influencer-driven events are planned and executed. As they continue to expand their reach, there’s little doubt that HYPR’s creative and strategic approach will resonate with both influencers and brands, making them a force to be reckoned with in the US entertainment and marketing landscape.
