Fly AVTR – Meet The Man Behind The Success

The multi-service label officially launched earlier this year, with its name associated with several successful artists in the recent past already. Simon Alex is the face behind the rising brand.

Simon is New York-based, and his interest in the audio wonders of the world can be traced back to when he was just 11 years old. It was at this time that he was using his mum’s laptop to recreate his favourite Electronic Dance Music records. Four years later, he would have established himself as an artist in the international EDM scene. The giants of the scene, including names such as Tiesto, Martin Garrix, Hardwell, and Swedish House Mafia had shown strong support to the young talent. Swedish House Mafia member Steve Angello took Simon under his wing during this era.

A long career as a touring artist to his feet, he decided to make a pivotal change of focus. He would help touring artists and DJs produce and finish their own records, and shift towards a bigger spectrum of production genres. What followed, was more and more involvement in crucial roles behind other artist’s careers. Today, he holds a roster of young artists with high potential.

Simon helps the act in question to figure out their next career move and realise it by whichever means best fits. His portfolio of clients includes Universal Music Group, Juice WRLD, Victor Victor Worldwide, Ansel Elgort, Brockhampton, Lil Tecca, Columbia Records, SOPHIE, Pop Smoke, Fivio Foreign, Republic Records, Kenny Beats, among many others.

Another famous act that Simon has worked with very closely is Bouba Savage, who, at the time Alex took responsibility for his management, was still only 12 years old. The collaboration was following a one-year stint at New York University’s Clive Davis Institute of Recorded Music.  

Fast-forward to 2020 once again and Fly AVTR is a label that has some very interesting artists under its wing, and it will be very interesting to see what the future holds for the brand as they continue to expand; it will also be exciting to see what new acts they help nurture and unleash onto the audio landscape. 

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