When it comes to innovating in real estate investing, David Lecko is a name you need to know. As the founder and CEO of Deal Machine, David has revolutionized how investors find and close deals, turning a once-manual process into a scalable system that anyone can use. In his appearance on Deal Nation powered by Launch Control, David dives deep into the strategies, tools, and mindset that have helped him build one of the most essential platforms in the industry.
Why Driving for Dollars is Still King
While technology has brought countless innovations to real estate investing, David Lecko emphasizes that some tried-and-true strategies, like driving for dollars, remain as effective as ever.
“Driving for dollars is still one of the best ways to find undervalued properties,” David explains. “But the way we do it has evolved. We’ve brought technology into the mix to make it more efficient and scalable.”
Using the Deal Machine app, investors can seamlessly identify distressed properties, capture information, and connect with owners—all in real time. The app’s intuitive features, including route tracking and built-in direct mail campaigns, streamline the entire process.
“It’s not just about finding properties,” David says. “It’s about taking action quickly and consistently. That’s where the magic happens.”
From Idea to Industry Game-Changer
David shares the story of how Deal Machine was born—a tale rooted in frustration and determination. Early in his investing journey, David struggled to manage the manual aspects of driving for dollars. The inefficiency sparked an idea: What if there was an app that could simplify the process?
“I built the first version of Deal Machine for myself,” David recalls. “But when I saw how much time it saved and how many deals it helped me close, I realized other investors could benefit from it too.”
Fast-forward to today, and Deal Machine has grown into a must-have tool for real estate investors nationwide. Its success is a testament to David’s commitment to solving real-world problems with practical solutions.
Scaling Your Business with Technology
Throughout the episode, David highlights the importance of leveraging technology to scale your real estate business. From identifying leads to managing follow-ups, automation is the key to freeing up time and focusing on high-value tasks.
“If you’re still doing everything manually, you’re leaving money on the table,” David says. “Tools like Deal Machine and Launch Control make it possible to work smarter, not harder.”
David shares how integrating Launch Control’s SMS marketing platform into his workflow has been a game-changer. By combining the power of direct mail and text messaging, he’s been able to engage with leads more effectively, resulting in higher conversion rates.
Lessons Learned Along the Way
David’s journey hasn’t been without its challenges. From navigating market fluctuations to managing the demands of running a fast-growing business, he’s faced his share of obstacles. But for David, every challenge is an opportunity to learn and improve.
“The biggest lesson I’ve learned is to stay adaptable,” he says. “The market is always changing, and you have to be willing to pivot and try new approaches.”
He also credits his success to surrounding himself with the right people.
“You can’t do it alone,” David emphasizes. “Having a strong team and a supportive network makes all the difference.”
Building a Sustainable Business
For David, success isn’t just about closing deals—it’s about building a business that can thrive for the long term. He shares practical tips for creating a sustainable real estate investing operation, including:
- Focus on Systems: Automate repetitive tasks and create processes that allow you to scale.
- Measure What Matters: Track key metrics like lead conversion rates and return on investment to ensure you’re on the right path.
- Invest in Education: Stay ahead of industry trends by learning from experts and experimenting with new strategies.
What’s Next for David Lecko?
As the conversation winds down, David shares his vision for the future. With Deal Machine continuing to grow, he’s focused on enhancing the platform’s capabilities and expanding its reach.
“We’re always looking for ways to make Deal Machine even better,” David says. “Our goal is to help investors succeed, whether they’re just starting out or scaling to the next level.”
David also hints at upcoming features designed to make driving for dollars even more powerful, ensuring that Deal Machine remains at the forefront of real estate innovation.
Tune In to Learn More
If you’re ready to transform the way you approach real estate investing, don’t miss this episode of Deal Nation powered by Launch Control. David Lecko’s insights and practical advice will inspire you to take action and elevate your business.
Catch the full conversation on YouTube, Spotify, and Apple Podcasts.
And be sure to check out Launch Control to supercharge your marketing efforts and streamline your real estate operations.
The Bottom Line
David Lecko’s appearance on Deal Nation powered by Launch Control is a masterclass in leveraging technology, staying adaptable, and building a sustainable business. Whether you’re a seasoned investor or just getting started, his advice will help you work smarter, close more deals, and achieve your goals. So, what are you waiting for? Tune in, take notes, and start driving your success today.
